India is the second largest consumer market in the world. Rural marketing is attractive in India is its size as a mass market. Approximately 2 million homes are added each year.
Battles fill the city market with a number of new players. The obvious choice is to go to villages where the market is full. Illiteracy in rural areas is a major problem and several rural improvement projects are underway.
Although India is one of the largest consumer markets in the world, it is difficult to enter this market. Marketing theories and concepts directly applied to India but with little success. To get Rural Marketing in India, visit https://www.ascentgroupindia.com/strategic-rural-marketing/.
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There are many rural management agencies in India protecting the Indian market. This is due to differences in the size and potential of different segments due to different parameters such as income levels, language, and religious diversity, geographic diversity, and others.
Rural consumers are always looking for budget users. It is important to meet expectations for the first product and its pricing structure. It should be noted that the majority of the rural population includes full-time workers who usually have minimal resources.
Depending on your daily income, which one determines the budget for the purchase and makes the decision after the photos are set, other parameters like customer service, warranty period, etc.?
Therefore, products in rural markets must be able to meet basic consumer needs because rural consumers are willing to pay for added value. This makes package size and price even more important.